34 Reviews

Smart Flex Plate Hair Straightener | Cordless

€199,95

€199,95 ~~€499,95~~

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✧ Designed for smooth, healthy, shiny hair

✧ Salon results from the comfort of home

✧ Lightweight design for everyday ease

Plug Type EU UK

Quantity

Description

Our most powerful yet lightest precision hair dryer

The precision hair dryer — featuring the latest technology in a re-engineered, lightweight design that delivers a powerful, streamlined, and evenly heated airflow.

Driven by a high-speed Hyperdymium™ motor, it generates high-pressure airflow for ultra-fast drying and controlled styling. The motor spins up to 110,000 times per minute, creating a focused jet of air that passes through 10 heat foils for perfectly even heat distribution.

Engineered to concentrate heat and airflow exactly where you need it — for faster drying, precise styling, and a shiny, healthy finish.

Now 30% smaller¹ and 20% lighter², weighing only 325 grams, this dryer is designed for effortless control and easy reach, even in hard-to-style areas.

Five intelligent styling attachments are pre-set with optimal temperature and airflow combinations to help you perfect your look. Each attachment features smart memory technology, automatically recalling your last-used settings.

With negative ion technology, it helps reduce static for up to 46% less frizz and flyaways, leaving your hair smooth and glossy.

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Smart Flex Plate Hair Straightener | Cordless

€199,95

€199,95 ~~€499,95~~

Save [10%] Sold out

Before and after
In the box
Technology
Accessories

Product Details

Engineered with innovative flexing copper plates that shape and gather the hair for enhanced control and smoother results. Straighten with less heat, less damage, and fewer flyaways — achieving sleek, shiny styles with effortless precision.

Enjoy the freedom of cordless styling with up to 30 minutes of full-power performance. Lightweight, balanced, and travel-ready with a heat-resistant pouch and compact charging dock for easy storage and styling anywhere.

How To Use

1. Prep your hair
Start with clean, dry hair. Apply a heat-protectant spray or smoothing serum to minimize frizz and enhance shine.

2. Power on and preheat
Turn on the straightener and select your desired temperature. The intelligent heat control ensures consistent styling without overheating.

3. Style section by section
Work with small sections of hair. Let the flexing plates gently gather and guide each strand for smooth, straight results with fewer passes.

4. Create your look
Glide slowly from root to tip for sleek, straight finishes — or twist the straightener slightly to create soft waves and natural movement.

5. Finish and store

Power off the device and place it on the heat-resistant travel dock to cool down. Store neatly in the travel pouch once cool.

Specifications

FAQ

Can I use this hair straightener on dry hair?

Yes, you can use it to refresh and touch up your style on dry hair. Simply select Dry Mode and choose one of the pre-set temperature options based on your hair type and desired finish.

Will the straightener turn off automatically if I leave it on?

Yes. The straightener will enter auto-standby after five minutes of inactivity when the plates are open, or after three minutes if the plates are locked. The display screen will turn off, and you can restart it by pressing the power button.

How often should I clean the filter?

For optimal performance, we recommend cleaning the filter once a month. Wipe away debris from both the outer filter cage and the inner mesh using a soft, dry cloth.

How does this straightener compare with other styling tools?

Unlike traditional straighteners with solid plates, this model features flexing copper plates that shape and gather hair for more control. This design allows you to style with less heat while reducing damage, frizz, and flyaways — giving you smoother, shinier results.

Can I travel with this straightener if it has a battery?

Yes, this straightener includes a flight-safe feature that disconnects the battery to meet international aviation standards. Always check your airline’s regulations before traveling and pack your straightener in your carry-on luggage. It also supports universal voltage, so you can charge it anywhere in the world.

Please note: due to local aviation regulations, this product cannot be transported in or out of airports in Japan.

How long does the battery last?

When fully charged, the straightener provides up to 30 minutes of cordless styling. Battery life may vary depending on your hair type and styling habits. A full charge takes approximately 70 minutes.

To maximize performance, place the straightener on its charging dock between styling sessions. The display and sound indicator will confirm when charging is active. For best results, always start with a full charge.

Designed to move with you — cordless styling with flexing plates that shape, smooth, and protect. Most users experienced sleeker, shinier hair with less effort and no extreme heat.

Shine Without Limits

87%

enjoyed easier, more efficient styling every day.

89%

achieved salon-quality results at home.

98%

said their hair felt healthier and smoother after use.

See why over 100 women fell in love with these results

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Our Clients Say

Absolutely Love My New Look!

I couldn’t believe how smooth and shiny my hair looked after using this styler.

It dries and straightens at the same time — no frizz, no damage, just a flawless finish.
It’s lightweight, quick, and leaves my hair bouncy and soft all day.

Carin.B
My New Favorite Styling Tool!

This has completely changed the way I get ready in the mornings.

It smooths and shapes my hair while drying it, saving me so much time.
My hair feels softer and healthier, and I don’t need high heat anymore.

Highly recommend it for anyone who wants salon results in half the time.

Jacky.S
Perfect in Every Way!

From the sleek design to the gentle airflow, this tool is amazing.

It smooths and straightens without making my hair flat — just shiny and full of movement.
Definitely my go-to for sleek, frizz-free styles every single day.

Emma .K

1 3

166 stars

Customer Reviews

4.9

34 Customer Reviews

5 stars

4 stars

3 stars

2 stars

1 stars

Super

Lyle Dickens

Fri, Oct 31

To be honest with you it’s one of the best straighteners i’ve ever used don’t double think it and purchase it

Mandy Hoeger

Sat, Oct 25

Very cool! Very much! From 140 degrees! I'll take another one as a gift!

Julie Runte

Fri, Oct 17

Great leveler. I recommend it.

Gilbert DuBuque

Tue, Oct 07

The product is excellent, only one white fluffy winter glove __1 piece, why?

Paulette Okuneva

Sat, Oct 04

Excellent device

Willard Torphy

Fri, Sep 26

fast delivery. the product matches the description. a good iron for that price. I recommend it.

Thomas Kuvalis

Wed, Aug 27

The product arrived in good condition, exactly the same as ordered. arrived before the estimated date, the packaging arrived sealed, everything is fine

Joseph Sipes

Sat, Aug 23

Good product, it fulfills everything it promises, I really liked this purchase.

Arlene Harris

Mon, Aug 18

Quality product, fast delivery, i recommend with confidence, we will definitely collaborate again.

Jamie Ward

Thu, Aug 14

looks good

Leonard Macejkovic

Sun, Aug 10

Good product arrived on time, good quality of the material, works well but the box arrived damaged, but the product is good.

Patti Smitham II

Wed, Jul 30

The iron is good, if you buy it at a discount, it's absolutely excellent. Performs its functions well. The package arrived quite quickly.

Dallas Abernathy

Tue, Jul 22

good product, box damaged by the courier, but okay anyway

Ian Borer

Mon, Jul 21

The product arrived in very good condition, thank you very much. It's what you expect for the price.

Patrick Gleason I

Sat, Jul 19

Works perfectly well for the price.

Claire Pacocha

Sat, Jul 19

I am satisfied with the order, I liked the hair straightener. Delivery took 2 weeks. The seller packed it well and securely and shipped the... more

Henry Nienow MD

Fri, Jul 04

Good

Andres Windler

Wed, Jul 02

just super for the price, I got it with crystals for 120 UAH, it arrived quickly and everything works.

Wayne Ruecker

Sun, Jun 29

very good

Lester Yost

Wed, Jun 25

very good curling iron, the straightener does its job 100 percent. I'm happy with the purchase

Alfred Cole

Mon, Jun 23

received the package, liked the level, heats up. We will now try on the board.

Vernon Koch

Sat, Jun 21

Arrived incredibly quick, quality looks good and seems to work well. Thank you

Gwendolyn Grimes DDS

Thu, Jun 19

It spreads well. The temperature is not too hot and it's just right.

Courtney Fisher

Tue, Jun 10

Delivery is fast - 10 days by express. The box is a little crumpled, as always. Everything is stable here 🙃 . The rectifier is... more

Tyrone Klein

Mon, Jun 09

I received the order, everything works. thank you

Ruben Abbott

Thu, Jun 05

Received the product, everything is fine, already checked, everything works as it should, bought it as a gift, the woman is very satisfied, plus fast... more

Miss Bennie Lueilwitz

Wed, Jun 04

Good performance, satisfied

Mr. Marguerite Conroy

Wed, Jun 04

It seems to work

Bernard O'Reilly

Sun, Jun 01

I love it

Albert Braun

Sun, May 25

Great product, highly recommended

Dustin Predovic

Fri, May 23

Good

Mario Hermann

Wed, May 21

It's very nice thank you

Irving Konopelski

Sun, May 18

It does it job

Pauline Langworth

Thu, May 15

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Smart Flex Plate Hair Straightener | Cordless